About Integration
Zefr is a certified Google Measurement Partner — the only contextual targeting and brand safety platform built specifically for YouTube's walled garden ecosystem. Unlike generic keyword blocklists applied at the URL level, Zefr's patented AI classifies YouTube content at the scene and frame level, scoring over 5 billion content signals daily across every active video on the platform.
This integration enables brands and agencies to move beyond blunt brand safety blocking toward brand suitability: actively targeting the right content environments, not just excluding the wrong ones. The result is fewer wasted impressions, stronger contextual relevance, and measurable improvements in campaign performance.
What Zefr's YouTube Integration Delivers
- Pre-bid contextual targeting — ads only serve on YouTube content that meets your brand suitability threshold, before a single impression is bought
- GARM-aligned content classification — fully aligned with Global Alliance for Responsible Media standards across all content categories
- Google-certified post-campaign verification — independent, third-party confirmation of where your ads actually ran
- Brand Suitability TrustMark reporting — Zefr's proprietary framework going beyond binary safe/unsafe into nuanced suitability scoring
- Custom brand exclusions and inclusions — granular control over content environments at the channel, video, and topic level
Through this integration, brands eliminate approximately 30%+ of misaligned impressions — the false positives caused by overly broad safety tools that block suitable content and waste budget.
How It Works
- Activation via Red C Media — Red C configures Zefr's targeting parameters aligned with your brand's suitability standards and GARM tier preferences
- Pre-bid segment deployment — Zefr's contextual segments are activated within your YouTube/DV360 campaign setup, filtering inventory before spend is committed
- Real-time monitoring — Campaign delivery is tracked against brand suitability thresholds with live dashboard access throughout the flight
- Post-campaign verification — Google-certified third-party report confirms placement quality, suitability scores, and impression breakdown by content category
Supported Buying Environments
- YouTube (via Google DV360 or Google Ads)
- YouTube Select inventory
- YouTube Masthead and Shorts placements
- Google Video Partners (GVP) where applicable
Red C Media is Zefr's authorized technology partner for Turkey and MENA. Our team manages end-to-end integration setup, campaign configuration, suitability parameter alignment, and post-campaign reporting for all Zefr YouTube activations in the region.
For integration requests and campaign setup: cengiz.coskun@blackcmedia.net