Broadsign Red C Media

The world's #1 programmatic DOOH SSP per IAB rankings — 2M+ screens across 107 countries, 40+ DSP integrations. Red C Media is Broadsign's official strategic partner for Turkey and MENA.

Platform Overview

Broadsign is one of the world's leading digital out-of-home (DOOH) technology companies, providing cloud-based platform software and programmatic infrastructure to screen operators, publishers, and advertisers across 107 countries. The Broadsign ecosystem powers over 2 million screens globally — managing everything from content scheduling and creative delivery to programmatic SSP trading and real-world attribution.

Broadsign's product suite covers the complete DOOH technology stack:

Broadsign Platform — Cloud-based network management and CMS for multi-screen operations across any screen type, venue, or geography
Broadsign Player — Hardware-agnostic player software supporting all major screen and display architectures
Broadsign Reach (SSP) — The #1 global DOOH Supply-Side Platform per IAB rankings, connecting publisher inventory to 40+ DSPs and global agency trading desks via OpenRTB 2.6
Broadsign Ad Server — Audience-based ad serving with third-party data integration (weather, demographics, POI signals) for CPM-based impression trading

Broadsign is SOC 2 Type 2 certified — meeting the international data security and privacy standards required for large-scale operations across regulated markets in Europe, North America, and MENA.

[Image placeholder — Broadsign platform / network screens]

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Technology & Capabilities

Broadsign Reach — The World's #1 DOOH SSP

Broadsign Reach is the world's largest programmatic DOOH Supply-Side Platform, carrying over 70% of North American DOOH inventory and connecting publishers across 100+ countries to a global pool of programmatic demand. The platform operates on a screen-ID based API integration via OpenRTB 2.6 — meaning publishers running Scala, Signagelive, Navori, or proprietary CMS systems can connect to the SSP without replacing their existing infrastructure.

Broadsign Reach demand-side integrations include 40+ major DSPs:

The Trade Desk · Google DV360 · Yahoo · Vistar Media · Hivestack · Adform · StackAdapt

...and the global programmatic trading desks of GroupM, Publicis, Omnicom, Dentsu, and IPG — unlocking demand from international advertisers that currently have no programmatic access to Turkish DOOH inventory.

Core platform capabilities:

Programmatic deal types — Open Marketplace, Private Marketplace (PMP), and Programmatic Guaranteed — supporting every agency buying structure
Publisher floor price control — CPM thresholds set by the publisher; no creative runs below the minimum rate
Yield optimization — Automated inventory management balancing direct sales priority with programmatic fill on unsold inventory
Dynamic creative triggers — Time-of-day, weather, audience scores, and contextual signals refresh creative in under 5 minutes
Proof-of-play reporting — Post-play callback confirms delivery; feeds into OpenRTB reporting and third-party verification
Category and competitive controls — Publisher-defined rules for advertiser categories, brand safety, and exclusions

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Market Scale & Measurement Infrastructure

A $3.1 Billion Market Growing at 28% CAGR

Global programmatic DOOH investment reached $3.1 billion in 2025, with a projected compound annual growth rate of 28% through 2028. Markets that have standardised on programmatic infrastructure show consistent share growth: the UK (40%+), Netherlands (35%), France (31%), and Germany (28%) each crossed double-digit pDOOH share within 3–5 years of SSP deployment.

Broadsign's platform is aligned with the MRC OOH Measurement Guidelines — the industry's accredited framework for impression counting, viewability, and audience verification in DOOH. Proof-of-play callbacks and OpenRTB reporting deliver the buy-side transparency required to trade DOOH at equivalent accountability standards to digital media.

Standard measurement outputs from a Broadsign-powered campaign:

Gross Impressions — total renders while audiences are within viewing distance
Viewable OTS (Opportunity to See) — confirmed in a physically visible screen position
LTS (Likelihood to See) — calibrated attention probability per individual placement
Unduplicated Reach — unique persons exposed; the currency-grade metric accepted by buyers

[Image placeholder — Azira + Broadsign workflow diagram]

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Red C Media is the official Broadsign strategic partner for Turkey and MENA. Red C brings Broadsign's complete DOOH technology stack — Platform, Reach SSP, and Ad Server — to a market where programmatic DOOH penetration currently stands at approximately 1%, against a European benchmark of 28–40%.

Programmatic DOOH in Turkey

Through Red C Media, Broadsign's global SSP infrastructure connects Turkish DOOH screen operators to a pool of international demand — DSP platforms and agency trading desks that currently have no programmatic access to Turkish inventory. Screen operators connect via OpenRTB 2.6 without displacing their existing CMS, and gain access to global campaigns from FMCG, automotive, luxury, technology, and financial advertiser categories.

The Azira audience intelligence layer adds behavioral targeting and full-funnel attribution: Azira location segments map to Broadsign inventory near audience concentration points, enabling audience-first campaign planning, real-time creative triggering, and post-campaign measurement via footfall lift (Azira), sales lift (Mastercard card-level data), and cross-channel retargeting on Meta, TikTok, and YouTube.

For Agencies and Brands

A Broadsign-powered pDOOH campaign through Red C Media accesses the full programmatic stack: CPM-based impression buying through Broadsign Reach, behavioral audience targeting via Azira segments, dynamic creative rotation triggered by real-world signals, and end-to-end attribution aligned with MRC OOH measurement standards.

Target: Turkey pDOOH market share 1% → 10% by end of 2026.

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